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That IAB £1 Billion+ UK Display Number In Full: Overall Growth In Display Up 13%; Social Upto 21% Of Total Spend; And Video Up 100% On 2010

IAB/PwC UK online ad spend Study For 2011 is out today. The big story is that digital ad spending is…

14 years ago

SpotXchange Launch SkipIt: Users Can Now Dodge Pre-Rolls And Video Ads For Fee

SpotXchange announced this week the launch of their new service SkipIt, which was created to address high abandonment rates in…

14 years ago

Guy Cookson, Azullo Co-Founder, Discusses The Respond Solution For Publishers And How It is Attempting To Address "Banner-Blindness"

Guy Cookson is Co-founder of Azullo, an advertising solutions provider based in London. Here Cookson discusses Azullo's flagship product, Respond,…

14 years ago

The PostView: Should Advertisers Build Their Own Bidders To Buy At The Impression Level?

The PostView is a column written by senior execs working in the European online advertising industry. Publishers building their own…

14 years ago

Euro Round-Up: Google Now Accounts For Half Of Netherlands Digital Revenue; nugg.ad Partners BE Viacom; Tracking Digital Behaviour In Germany

Google Dominates the Dutch Online Advertising Market An online advertising revenue of one billion euros in the Netherlands is not…

14 years ago

Brand Safety In Focus: That comScore vCE Study Charter In Summary

comScore released its vCE Study Charter this week. The study focused on ad delivery based on key criteria, including whether…

14 years ago

Reza Behnam Discusses The ADZ DSP Solution & Trends In The SE Asian Market

Reza Behnam is CEO & Founder at ADZ. Here he discusses the ADZ DSP solution, and trends in the SE…

14 years ago

How The Consumer OS Has Come To Dominate Our Digital Lives And Why Universal Addressability For Marketers Is The Ultimate Goal

It is quite astonishing how much of our daily lives is now facilitated by Google. I don’t mean that in…

14 years ago

AOP Census 2012 Finds Publishers Focusing on Technological Innovation And Increasing Collaboration With 3rd Party Tech Vendors

According to this year's AOP Census, the focus for UK publishers for 2012 is now very much on expansion, both…

14 years ago

Euro Round-Up: Adap.tv And BannerConnect Partner; Turn Move Into France; StrikeAd Big On Mobile Privacy; AdSafe Adds More UK & European Partners; And More IAB Mobile Numbers

Adap.tv Partners with BannerConnect to Expand RTB for Online Video in Europe Adap.tv, a company that provides a programmatic way…

14 years ago
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