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Paul Silver Joins ExchangeWire As Chief Strategy Officer

ExchangeWire is announcing today that Paul Silver is joining as Chief Strategy Officer. Paul was the Head of Product, AOD,…

14 years ago

Euro Round-Up: Peer39 Sells To DG; madvertise Acquires In Turkey; IPA Report Suggests Marketing Budgets Are On The Rise

Peer39 exits for $15.5, As DG Adds Semantic Targeting To Its Offering In what appears to be a fire sale,…

14 years ago

Sanoma Media Launches Pan-Euro Automated Trading Platform; Yield & Advertising Manager, Martijn Eindhoven, Gives Overview On New Solution

Sanoma Media, a leading pan-European publisher, announced it is rolling out an automated trading platform. Here Yield & Advertising Manager,…

14 years ago

Sven Rupert Talks About The New Spree7 Operation in Germany, Its Partnership With MediaMath, And The Potential For The New Trading Desk

Sven Ruppert is Senior Project Manager at PubliGroupe Ltd. Here he discusses the newly launched Spree7 trading desk in Germany,…

14 years ago

MediaScience's Simon Aurik Discusses Trends In The Dutch Market & Why There Is A Need For Specialist Buyers In Data-Driven Display

Simon Aurik is Co-Founder at MediaScience. Here he discusses the importance of specialist buyers, trends in the Dutch market, and…

14 years ago

The PostView: What Role Should Digital Display Play In The Marketing Mix & How Can It Pull Its Weight For Advertisers?

The PostView is a new column written by senior execs working in the European online advertising industry. Every advertiser, vendor,…

14 years ago

Euro Round-Up: The Rise Of The Publisher Exchange In France; Unkel & Bertozzi Rise Through The Vivaki Ranks; nugg.ad Launch DMP; AdAudience Partners AudienceScience In Germany

Audience Square Set To Launch French Private Exchange In September, Offering 44 premium Site and 20 million uniques to RTB…

14 years ago

Unlocking Ad Budget For Mobile: Why Rich Media And Video Will Be Key Factors In Ramping-Up Mobile Advertising Spend

Paul Childs is co-founder and chief marketing officer at global mobile advertising marketplace, Adfonic. Here Childs takes a look at…

14 years ago

IPONWEB's Shane Shevlin Discusses His Move To The Company, The IPONWEB Solution In Europe, & The Critical Role Its Technology Plays In The Real-Time Advertising Eco-System

Shane Shevlin is Director of Business Development EMEA at IPONWEB. Here Shevlin discusses the IPONWEB solution in Europe, how the…

14 years ago

Euro Round-Up: StikeAd Partners uKnow For Better Mobile Targeting; Adfonic Launches Video Ad Format; Nielsen Report Says Trust In "Earned Advertising" Grows

StrikeAd partners with uKnow to increase ad engagement and offer mobile brand safety StrikeAd last week announced a partnership with…

14 years ago
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