Speaking at ExchangeWire’s Ad Trading Summit in Stockholm, Petteri Vainikka of Enreach voiced his company’s views on display automation, prerequisites…
Ad Tech Goes Mainstream with Turn’s Mad Men TV Advert A primetime commercial which screened Sunday during Mad Men’s U.S.…
The ePrivacy directive threatens to rain on digital media's revenue parade. The recent announcement from Microsoft about shipping its new…
The EU e-Privacy directive highlights the need for site owners to take control of how data is collected and handled…
Amazon (if you were to believe the ad tech grapevine) is busy building out a new ad business - one…
AdMaxim Mobile Marketing Launches in UK & EMEA Last week sees the UK and EMEA launch of AdMaxim, the first…
Microsoft, without much fanfare, announced that IE 10, will ship with the “Do Not Track” setting turned on by default.…
Denise Colella is the CRO of Maxifier. Here she discusses the Maxifier solution in detail, equipping publishers with powerful optimisation…
IAB Europe publishes the first results from 8th wave of Mediascope Europe, its flagship media consumption study totalling over 50,000…
Call it a platform. Call it a stack. Call it an ecosystem. Whatever it is, it is being assembled pretty…