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Display Archives - Page 130 of 206 - ExchangeWire.com

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The Click Isn't Dead: Why We Should Embrace CTR 2.0 As The Next Great Online Campaign KPI

Petteri Vainikka, Founding Partner & VP Marketing, Enreach. In the third part of his three-part series for ExchnageWire Vainikka explains…

14 years ago

No Longer Just A Supermarket: Why Tesco Is Evolving The Retail Model With Its Digital Strategy

Tesco is no longer a supermarket selling milk, bread and tins of beans. It is a media and data company.…

14 years ago

myThings’ Global Expansion Continues Following Recent $15m Investment; Moblie Ad Network Todacell Raises £1.29m and Doubles Revenue

myThings' Global Expansion Continues Following Recent $15m Investment myThings, a global personalised display ad solutions company, announced this week that…

14 years ago

Is Manual Bidding Killing The RTB Promise? Why The Algorithm Can Lead To Smarter Optimisation…

Dominic Trigg is Managing Director Europe at Rocket Fuel. Here Trigg discusses the evolution of real-time bidding and why it…

14 years ago

Display Is Missing The ‘Killer Application’ It Needs To Capture Branding Dollars

Petteri Vainikka, Founding Partner & VP Marketing, Enreach. In the second part of his three-part series he explains where the…

14 years ago

The Facebook Exchange: Is This An Opportunity For Genuine Cross-Platform Optimisation, Or An Invitation For The Great Facebook Arb

Facebook’s recent announcement (and you have to use the word announcement lightly) about the launch of its “exchange” could be…

14 years ago

Enter The Brand Trading Desk (BTD): Why Brands Will Build Ad Businesses Leveraging Their Own Intent Data

In a recent post we explored how Amazon could (and most probably will) launch a new ad solution that would…

14 years ago