Yahoo! is in selling mode. We have seen numerous stories this week (usually spectacularly misinformed pieces) about Yahoo's intention to…
Wayne Blodwell is the Client Digital Partner at Universal McCann. Here he examines why digital display should be an "Always…
Sultan Khan is Chief Executive and Co-Founder of AdMaxim. Here Khan discusses why the mobile industry is failing to sell…
We recently announced the date for this year’s ATS London. If the event last year was big, this year promises…
In an interview with ExchangeWire and Adzine, AppNexus CEO, Brian O'Kelley, discusses the evolution of digital advertising in Germany, and…
Natasha Rawlings is Co-Founder at StreetHawk, a mobile shopping platform that matches intent and in-market buyers. Here she discusses the…
ExchangeWire has long been a strong advocate of the publisher trading desk solution (original piece on this new business model…
PubMatic collaborates with comScore to offer valuable “Viewability” metrics to premium publishers PubMatic, a digital media platform for publishers, announced…
The sales house used to be the predominant way of creators of content connecting with buyers of media space. The…
In an effort to aggregate premium supply across Europe, Publicitas launched a new pan-Euro sell-side initiative yesterday at its Digital…