Following the approval of the relevant authorities, La Place Media, formerly known as AdMediaPremium, will start selling exclusively premium inventory…
James Yancey, VP of Global Strategy at IgnitionOne, on the future of Facebook Sponsored Stories combining social graph and third-party…
The role of online retail is ever changing and facing constant disruption by the socially connected web. Despite this, ecommerce…
Adfonic released last week their Q2 Global AdMetrics report, the second in a quarterly series, announcing, among other things, Android…
Over the last 12 months, we’ve seen the rise of the ‘stack’. Google, Appnexus, et al are all on their…
Franc Goebbels, Managing Director for Annalect in the Netherlands, chats with ExchangeWire on automated trading, the Dutch cookie law and…
Quantcast, an audience measurement and targeting provider for advertisers and publishers, announced on Wednesday its partnership with Guardian News &…
New research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing…
We’ve all heard the pitch. Mobile is going gangbusters. Smartphones and tablets are creating a paradigm shift in the way…
Digital marketing company IgnitionOne released a research study yesterday showing the effect of media types and exposure paths on the…