Ybrant Digital's Jacob Nizri discusses the differentiated ad network solution, and the evolving model for both advertisers and publishers. What…
Kate Tickner works for IBM’s Big Data Solutions team and specialises in the Media and Entertainment industry, covering EMEA, with…
Paul Frampton is Managing Director at MPG & Media Contacts. Here he discusses how his agency employs data-driven strategies to…
By Gareth Holmes, UK Publisher Director at PubMatic Publishers are finally facing up to the reality of the audience-driven, automated…
It's the biggest data-driven advertising event in Europe. It's the event that even has its own acronym. ATS London is…
The stack is the next big thing. Everyone wants to be a stack. Problem is, do we really know what…
In April 2012, TubeMogul commissioned Forrester Consulting to evaluate the brand marketing opportunity provided by RTB-enabled video and compare it…
Google has just bought social marketing software developer Wildfire -- provider of software that links to Facebook, Twitter, LinkedIn, Pinterest,…
ExchangeWire continues its commitment to serving the global data-driven ad community by launching a localised site for the Japanese market,…
Publicitas announced last month that it was looking to launch a premium exchange solution for pan-European publishers. Here Chris LeMay…