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Display Archives - Page 123 of 206 - ExchangeWire.com

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Duncan Trigg, CEO, Project Sunblock, Discusses Content Verification, Ethics & iFrames

Can you provide an overview of the business? How did it start? Where? Why? Project Sunblock originated with Jeremy Lightstone…

13 years ago

'The Importance of First-party Data: Unique Data Attributes are Key to Leveraging Value from RTB', by Pierre Naggar, EU Managing Director, Turn

If you really want to know what people are thinking, nothing beats chatting with them over a glass of fine…

13 years ago

ATS London Wrap-Up

SECTION I: PREMIUM & BRANDING IN THE PROGRAMMATIC ERA KEYNOTE 1: Our first keynote speaker of the day was Neal…

13 years ago

Google's Neal Mohan and Jason Bigler Discuss The New Native Audience Extension Tool And The Wider Display Strategy In Europe

Google announced this week that it is releasing tools to allow publishers to do native audience extension. This represents an…

13 years ago

FBX Ushers In New Cycle Of PI Arbing In Display, As Facebook Takes Aim At Programmatic Media Buying Budget

This is not another ‘fanboy’ press release about how advertisers are able to drive down the cost of their media…

13 years ago

ATS London Speaker Curt Hecht, Global CRO for The Weather Channel, on Leveraging Their Wealth of Data

Curt, can you describe The Weather Channel’s (TWC) business for us? What are advertisers buying into? Here’s how I’d describe…

13 years ago

BREAKING: AppNexus to Power Orange Ad Market in Europe

Today, AppNexus announced that AppNexus, world-leader in Real-Time advertising technology, will be used as the new platform for the Orange…

13 years ago

Nerissa MacDonald, Director of Trading EMEA for MediaMind, Discusses 'Programmatic Premium' & the Move Towards Cross-channel Integration

A major part of ATS London is around the growing theme of ‘programmatic premium’, which MediaMind are speaking to, but…

13 years ago

'The Olympic 100m Reflecting the Pace of Change Online', by Michael Steckler, MD Northern Europe & Benelux, Criteo

As businesses begin to wake up after an Olympic hangover, questions can be raised about what they can take from…

13 years ago