European SSPImprove Digital has signed a strategic agreement with Swiss-based PubliGroupe, a provider of marketing and media sales services. PubliGroupe…
I’m often asked by colleagues in other countries how the French real time bidding market differs from other international territories.…
Sociomantic Labs, a DSP providing RTB solutions for e-commerce advertisers, are entering the UK market under the direction of new…
Agency trading desks emerged to cope with the ever-increasing amounts of customer data and ad inventory presented by the advertising…
Programmatic premium is largely seen as the key driver for continued growth in automated buying. It has been held up…
Let’s face it. We’re an industry that loves a good buzzword. We latch on to certain terms as if our…
Over the last 12 months the attribution debate within digital marketing has slowly moved from whether or not advertisers should…
ATS London Big Data sponsor IBM has just released an in-depth whitepaper addressing the issues surrounding Big Data. As everyone…
Social targeting company Affectv is opening up its proprietary aggregated social data for a limited period. They plan to enable…
ATS Paris is just two weeks away. The full agenda and speaker's list are now available on the ATS Paris site.…