Programmatic advertising has brought a wealth of new innovation. It has completely re-invigorated the display market, enabled search marketers to…
Venture Capitalists and "tech" trade press types have been salivating over the potential of the Russian internet market for some…
The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that…
Ads Get into Apps, In-App Ads Get to the Top It probably wouldn’t be an exaggeration to say that the…
This year's ATS Paris was ExchangeWire's biggest event yet in France. The data-driven ad market is growing fast, and is…
The agency model has been getting a kicking in the trade press (US mostly) of late. People who have never…
Poland and indeed the rest of the CEE market is about to erupt when it comes to the future state…
To date, behavioural retargeting companies have required marketers to play by their rules and operate within their restrictive templates (and…
There is a growing feeling in the industry that the ad tech space is about to hit choppy waters. Follow…
In July 2012, the IAB released the latest update to its VAST specification for the serving of video ads; VAST…