The end of the year is a time for refection and projection, on what we've achieved and for what we…
ExchangeWire is pleased to announce the launch of the WireColumn, a new column written by a crack team of thought…
There has been much debate about the imminent ad tech crash. Some say there is too much VC money, flooding…
"The more things change, the more they stay the same". So said novelist and journalist Jean-Baptiste Alphonse Karr (albeit in…
The SafeFrames initiative is interesting because it emphasises that viewability is a very important topic. It shows that the industry…
Tinkoff Digital, the newly-launched digital ad solution provider, is announcing that it is a rolling out a DSP for the…
The challenges of developing an industry standard for ad viewability rages on. The IAB (amongst other bodies) have attempted to…
IDG UK (part of the International Data Group), the UK's leading technology publisher with publications such as PC Advisor, Computerworld…
For the many pundits who anxiously forecasted the ‘Year of Mobile’, 2012 has provided some relief. Figures released by the…
Ad tech is a funny business. Experts and onlookers alike have been hammering the concept of ad networks for the…