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Display Archives - Page 117 of 206 - ExchangeWire.com

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WireColumn: The Planner/Buyer Title Should Be Made Redundant; Time To Embrace Programmatic

Today's edition of WireColumn is written by Ben Downing, Head of Programmatic Buying, Arena Media. It’s become a cliché amongst…

13 years ago

‘What’s Best for Brand? Diagnosing Viral Video Advertising’, by John Tigg, GM, EMEA at Videology

Brands are significantly increasing their investment in online video, but not all this new money is being spent wisely. When…

13 years ago

WireColumn: The Rise of Mr Average

Stuart Colman is Managing Director, EMEA at Maxifier. I am a big believer in trying to be the best I…

13 years ago

ExchangeWire Signing Off For 2012

ExchangeWire wishes to express its thanks and gratitude to everyone who has become part of our community. ExchangeWire is signing…

13 years ago

The Rise Of The Ad Tech App EcoSystem Series: Adacado Gives Some Insight On Its DCO App For Traders

In the final installment on the rise of the ad tech app ecosystem, ExchangeWire speaks to Adacado, a solution provider…

13 years ago

WireColumn: A Look Back At French Media Trading In 2012

Sylvain Deffay is Country Manager France at Infectious Media. This September I cut the ribbon on Infectious Media’s Paris office.…

13 years ago

Mining The Data: Air New Zealand's Chris Allison Discusses How Its Partnership With Tagman Is Unlocking Value Of Display

Chris Allison is Online Sales Manager at ANZ. Here he discusses the company's relationship with Tagman, and how data insight…

13 years ago

WireColumn: The Rise of the Planning Desks (No That's Not A Typo)

Paul Frampton is Managing Director at MPG & Media Contacts Display is still a poor cousin to search. Through the…

13 years ago

The Rise Of The Ad Tech App EcoSystem Series: Grapeshot Discusses Its Keywords App & Multi-platform Approach

In its second piece on the rise of the ad tech app ecosystem, ExchangeWire speaks to another European player building…

13 years ago

Announcing ExchangeWire's New Mobile Advertising Event, Mobile Sessions

ExchangeWire is announcing the launch of its new mobile advertising event in 2013. Mobile Sessions is the first event ExchangeWire…

13 years ago