The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing,…
Sylvain Deffay is Country Manager, France at Infectious Media As 2013 kicked off with the e-marketing conference in Paris, it…
In the last of the series on programmatic premium (sorry, guaranteed!) we speak to Paulo Cunha, Co-Founder & CEO shiftforward…
IDG UK are proving that even publishers who are very vertical-specific can benefit from programmatic technologies, as a seller, but…
The trend of local publishers banding together to offer scale and targeting to agency trading desks has been gathering pace.…
TraderTalk TV is coming to Paris on March 06. TarderTalk TV provides the visual overview of the granular aspects of…
With the Chinese display market now worth around 30 billion YUAN, most senior Chinese ad execs believe that programmatic buying…
Douglas de Jager is founder at spider.io. Display ad exchanges have traditionally set out to solve a particular pain for…
It has been confirmed that German retargeting solution, xplosion interactive, has been acquired by Deutsche Telekom's sales house division, Interactive…