The Adtrader Conference is now in its third year. After two successful events in Hamburg in 2011 and 2012 we…
Among the channels within the media mix, digital marketing is the most measurable and offers the most potential for effective…
The Rubicon Project recently released some localised data in its Nordic RTB Market Growth blog post. At ATS Stockholm last…
Nick Stringer is Director of Regulatory Affairs at IAB UK. Here he addresses the European Commission’s draft data protection proposals:…
Robert Jackson is Managing Director at elisaDBI. 2013 has the potential to become the first year that data-driven business will…
One of the biggest trends in the digital advertising/marketing space is the movement to replicate more traditional consultancy-like models. It…
With the RTB market expected to be worth $20 billion by 2015, new findings from Adform have revealed that CPM…
While programmatic digital media buying has been established in the US for some time now, Western Europe and Japan made…
In what is being seen as a strategic buy, LeadMedia announced this morning that it is acquiring Gamned, a leading…