We hosted our third Ad Trader Conference in Berlin two weeks ago. It was an interesting day, and offered up…
Save the date, ATS London 2013 is returning Tuesday September 10. ATS London 2013 signals evolution. We believe that the…
PubMatic are speaking at tomorrow's AdTrader Conference in Berlin, April 18. Can you give an overview of the PubMatic proposition…
Have we left the brand advertisers behind? It’s time for non-response to receive insight in digital advertising. One of the…
In 2002, less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses…
Numerous reports and studies show just how the RTB market is exploding, with IDC estimating that global spending on real-time…
An EGO system has existed for some time within display advertising. I call it that because it’s a subjective process,…
Stephan Noller is CEO & Founder of nugg.ad AG In a previous article, Nick Stringer from IAB UK explained how…
It has long been noted that technology itself is no longer a differentiator; but strategy and execution is what paves…
The third Ad Trader Conference is now only weeks away. This year's event in Berlin on April 18 will focus…