When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it…
Adap.tv held a half-day event in London this week to discuss the themes around programmatic video. The agenda was packed…
ExchangeWire wrote a piece recently on why local publishers should build out the SME platform, leveraging the already existing relationships…
So, we’re all pretty happy with how online measurement works. Right? Ask a digital marketer why your marketing pounds should…
IPinYou, the market leading ad tech company in China, recently announced the launch of its bidding algorithm competition. Having invested…
There are a lot of ad technology sleeping giants out there. Facebook. Amazon. Ebay. Twitter. Most of these usually pop…
In this week's #TraderTalkTV, Adfonic CTO Wes Biggs explains the mechanics of the Adfonic ad platform, and the specifics on…
Jag Duggal, Senior Vice-President, Product Management and David Grant, Principal Product Manager at Quantcast discuss the attribution problem in display,…
Sylvain Deffay is Country Manager, France at Infectious Media. The growing involvement of publishers and technology partners has fuelled French…