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Display Archives - Page 111 of 206 - ExchangeWire.com

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As Budget Flows Into Mobile, Rubicon's Paul Gubbins Discusses How The Mobile Revenue Gap For Publishers Might Be Bridged

Given the explosive growth in Facebook mobile revenue, the question will ultimately rise among traditional publishers as to how they…

12 years ago

The Big Mobile Ad Push: What are the Implications of the Criteo Acquisition of In-App Targeting Specialist, AD-X?

There's been a raft of acquisitions this week in the mobile space, as traditional ad nets and digital advertising vendors…

12 years ago

Consolidation And The Rise Of Ad Tech Fatigue

There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of "ad tech…

12 years ago

Mozilla vs IAB: The Unseemly Spat That is Masquing a Looming Crisis For the Industry

We witnessed a "gloves off" interview from Randal Rothenberg, IAB CEO, over on Adexchanger this week. He took aim at…

12 years ago

Marketing Technology Consolidation: What Marketers Think Of Emergence Of Enterprise Stack

Salesforce has been on a M&A tear over the past 12-24 months in the enterprise marketing space. Having acquired Buddy…

12 years ago

‘Programmatic Video Takes On the Tiger Economy’, by Sven Rossbach, Director of TubeMogul China

China is the rising star of global advertising spenders. With more than 500 million internet users, it is an expanding…

12 years ago

EXCLUSIVE: Adform RTB Trend Report Europe Q1 2013

Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data to be…

13 years ago

Are the Big Consultancies Now Stealing a March on Traditional Agency Business?

The Yahoo! acquisition of Tumblr has occupied the attention of every digital media blogger and wannabe trade journalist over the…

13 years ago

Leading Early-Stage Ad Tech Investor, Project-A, Discusses its Incubator Offering & Investment Strategy

You could argue that European VCs and early-stage investors are clueless about ad tech - and tech in general. You…

13 years ago

'The Path to Compliance: Navigating General Data Protection Regulation', by Damian Scragg, MD EMEA, Evidon

“17 years ago, less than 1% of Europeans used the internet,” noted EU Justice Commission Vice President Viviane Reding. “Today,…

13 years ago