The European programmatic market continued to show signs of growth, health and market stabilisation in the third quarter of 2013.…
As competition for a finite universe of bookers intensifies, retargeting has emerged as an indispensable tool in a smart advertiser’s…
In a recent post in this publication, fundamental questions were raised on the role and prospect for increased ad viewability…
Now a week out from the major IPO that serves as proof positive that the retargeting category is ‘all grown…
The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies…
It's funny that viewability seems to be the hot subject in US trades at this present time. Every post I…
In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels (mobile, display, social…
Big data, small data and everything in between are the talk of the marketing town these days, but many in…
Today, Mike Nolet, Co-Founder & CTO at AppNexus, announced he is leaving the company. Here, Nolet discusses why he is…