ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Facebook tests mobile ad network 1.…
Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as…
The digital advertising industry thrives on data. Data-points provide agencies with the analytics & insights needed to optimise digital campaigns,…
Xaxis has announced the full integration of 24/7 Media to create “the world’s largest” programmatic outfit, with Caspar Schlickum being…
With a number of big IPOs and large M&A deals in the space over the past twelve months, Marketing Technology…
APAC digital publishers are undergoing a shift in attitude towards programmatic trading; from viewing it as an outlet for unsold…
We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Yahoo Parts Ways with COO…
Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to…
Investment in internet advertising continues to buoy the overall UK marketing industry, according to the latest IPA Bellwether report. The…