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Display Archives - Page 102 of 206 - ExchangeWire.com

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Going Native Tomorrow At Advertising Week Europe – Come On Down

It is the last day of Advertising Week Europe tomorrow - and I will be chairing a panel around native…

12 years ago

Rubicon Project IPOs Today (NYSE: RUBI) As Another Ad Tech Player Goes Public

The Rubicon Project announced today it will IPO on the NYSE under the ticker RUBI. It will initially offer 6.8…

12 years ago

The Really Not So Different Worlds Of Programmatic Display And Search Advertising

Rebecca Muir, Quantcast, product marketing lead, shares some of her insights on how the worlds of programmatic display and search…

12 years ago

The Practical Strategy of Cross-Screen Advertising

The rapid adoption of mobile devices - both smartphones and tablet devices - offers advertisers the potential to help escort…

12 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Will The Toppling Of King.com’s…

12 years ago

As The Media Plan Is Whittled Down, Budget Will Flow To The Data-Driven Bidders

There has been an unusual amount of jobs advertised of late for client-direct positions across the European market. It would…

12 years ago

ExchangeWire Weekly European Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week the potential implications for…

12 years ago

Why Machines Can’t Totally Replace Humanity

Matt Adams, DigitasLBi, deputy head of media, UK, employs a recent example of airline ads appearing next to stories about…

12 years ago