ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Mobile continues to dog Google Google…
Mobile operator Telefonica is poised to inject fresh competition into the mobile ad tech sector with the imminent launch of…
UK trade bodies representing advertisers, publishers and the ad tech sector have laid down guidelines on viewable ad impressions in…
The issue of click fraud is endemic in the online advertising business, with estimates over the scale of the problem…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. German Advertisers Tipped To Embrace Programmatic,…
James Bailey, head of Maxus for business, says really understanding the traits of your target audience is better than understanding the businesses you…
As ExchangeWire prepares for its fourth annual Ad Trader Conference, hosted in Germany, market sources here have told this publication…
Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that…
Dunnhumby announced today that it is acquiring Sociomantic for a rumoured $200 million dollars. It is one of the biggest…
The following is an unabridged version of an editorial written by ExchangeWire CEO, Ciaran O'Kane, for the Advertising Week Europe…