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• ADvendio Supports the Media Industry in Preparation for the End of Google’s Third-Party Cookies

  4 years ago News

  

  With the end of Google’s third-party cookies set to take place in 2023, companies are looking to digitally transform their offering and move to a first-party data revenue strategy, to protect themselves against major financial losses. As Google is the [...]

• The Value of SMEs and the Future of Digital Omnichannel: Q&A With Martin Jensen, Nexta

  4 years ago News

  

  In this exclusive Q&A, Martin Jensen, co-founder and CCO at Nexta, gives his overview of the current digital omnichannel landscape, and discusses the value of SMEs and the importance of helping resolve some of the key challenges they currently face.   How [...]

• Index Exchange Promotes Sara Vincent as Managing Director for UK & Ireland

  4 years ago News

  

  Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, today (June 14th, 2022) announced the promotion of Sara Vincent as managing director for the UK and Ireland. Vincent will work with media owners, agencies, and other key [...]

• Sharethrough Partners with Scope3 to Launch its First Green Media Products

  4 years ago News

  

  Sharethrough, one of the top global independent omnichannel ad exchanges, has announced the launch of its first Green Media Product, Green PMPs (Private Marketplaces). Green Media Products measure the emissions from an entire programmatic advertising campaign using Scope3 data and contribute the [...]

• Teads Announces Hire of Natalie Bastian as Global Chief Marketing Officer

  4 years ago News

  

  Teads, the global media platform, announces the appointment of Natalie Bastian to chief marketing officer, to lead the company’s worldwide marketing team and strengthen its position as a global technology business. Based in Teads’ New York office, Bastian will be [...]

• Clinch & Neustar Expand Partnership to Enhance Attribution with Real-time Engagement Data

  4 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign management platform, today (May 24th 2022) announced an expanded partnership with Neustar, a TransUnion company, to provide advertisers with a unique and more [...]

• BAM Strategy Partners with Adelaide to Incorporate Outcomes-Based Attention Metrics into Media Planning & Buying

  4 years ago News

  

  BAM Strategy, a Montreal-based digital agency, furthers its philosophy of CAREIOSITY™, a commitment to driving valuable impact for clients, by naming Adelaide its exclusive attention measurement partner. BAM clients will gain a new level of insight into media quality across [...]

• Sharethrough Opens London Office Hires EMEA General Manager to Fuel European Expansion

  4 years ago News

  

  Sharethrough, one of the top global independent omnichannel ad exchanges, announced the opening of its new office in London and the appointment of Richard Ottoy as general manager, EMEA. Ottoy will lead the company’s efforts to expand its global footprint [...]

• Yahoo Elevates John McNerney & Dan Richardson to APAC Leadership Roles

  4 years ago News

  

  Today (1st April,2022), Yahoo announced a leadership update, promoting John McNerney to senior director of platforms for APAC and Dan Richardson as head of data for APAC In his previous role, McNerney was director of platforms, Australia and New Zealand (ANZ). [...]

• PubMatic Expands Leadership Team in EMEA

  4 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced the expansion of its EMEA leadership team further solidifying the company’s commitment to providing local market expertise in the region. Hitesh Bhatt has been promoted to [...]

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