Impact, the global leader in partnership automation, today released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning…
Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in…
Global customer intelligence platform zeotap today announces the launch of ID+, its universal identity initiative that aims to empower the…
Last week saw the publication of key advertising performance report, the Advertising Association/WARC (AA/WARC) Expenditure Report. ExchangeWire speaks to figures…
In this exclusive article for ExchangeWire, Matthew Pepper (pictured below), managing director of Sub2 Technologies, outlines the key areas to…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region –…
What key trends will play out in the Asia-Pacific retail tech landscape this year? And should brands go direct or…
With a new year comes new media opportunities in local markets: certainly, data will continue to dominate local TV advertising…
In this edition of Weekly Focus APAC: JD.com Sets Up Shop at Airport & Railway Station; Taobao Finds Gold in…
Daily deals app Fave is amassing a wealth of data and aiming to tap these customer insights, as well as…