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Omnichannel Archives - ExchangeWire.com

Omnichannel

mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, directly into mediasmart’s Creative Studio, enabling advertisers…

2 months ago

Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 4th, 2025) announced the…

2 months ago

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

News in brief: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase…

3 months ago

Lift (European Digital Group) & Cedara Collaborate to Decarbonise Omnichannel Advertising

Lift, the European Digital Group’s media agency, and Cedara, the Carbon Intelligence Platform, are pleased to announce a strategic partnership…

3 months ago

“The CTV environment is particularly challenging”: Samba TV’s Jay Fowdar on Omni-channel Effectiveness

We meet with Jay Fowdar, VP of customer success at Samba TV, in this interview to discuss ongoing challenges in…

4 months ago

ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising,…

5 months ago

Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory

Teads, the global media platform, today (December 5th, 2024) announced an exclusive international partnership with VIDAA USA, the Smart TV…

5 months ago

Taptap Digital Hires Olivia Adams & Robert Morrison as Sales Directors to Drive Growth in the UK

Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how…

6 months ago

LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch Partner

LiveRamp, the leading data collaboration platform, today (November 12th, 2024) announces a unique partnership with global commerce media company, Criteo.…

6 months ago

Trio of Senior Vice Presidents Promoted to Adform’s Senior Leadership

Adform, the most powerful and safe media buying platform in the world, today (November 4th, 2024) announces three significant promotions…

6 months ago