Expansion into the US is an aspiration for many budding ad tech companies that have put down roots in EU…
Programmatic TV is arguably a complete reinvention of the TV ecosystem and, in the US at least, is a market of scale.…
Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
Dave Hendricks, LiveIntent president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end…
In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad…