Native

Increase in Publisher Revenues; Sizmek & PubMatic Join Forces

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publisher Revenues…

7 years ago

Quality & Brand Safety is Possible with Programmatic Native

As advertisers and publishers strive to understand the value of context, in the wake of quality and brand-safety concerns, does…

7 years ago

The Power of Native: Q&A with Lee Gibson, Adyoulike

Industry veteran Lee Gibson (pictured below) recently joined native advertising specialists Adyoulike, fronting the company as UK MD. ExchangeWire took…

7 years ago

The Boom Times Are Still Rolling for Digital Advertising: Q&A with Ally Stuart, MD EMEA, Sharethrough

Is programmatic going from strength to strength? In this Q&A with ExchangeWire, Ally Stuart (pictured below), managing director EMEA, Sharethrough, explains…

7 years ago

£4.5m for PowerLinks; Weve Launches Location Verification Service

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives…

7 years ago

Amazon TAM startet in Deutschland; Plista Trendradar

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Amazons Header-Bidding-Lösung TAM startet in Deutschland; Plista Trendradar 2018;…

8 years ago

Oath Eyes APAC As Growth Engine, Touting Transparency As Differentiator

Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020…

8 years ago

Experts Predict: How Native Will Evolve in 2018

Native advertising and a seamless user experience go hand in hand. But how has Native changed over the last year…

8 years ago

After Years of False Starts, True Native Offers Hope: Q&A with Kai Henniges, video intelligence

With GDPR around the corner, is first- and third-party data going to struggle? Kai Henniges (pictured below), CEO and co-founder…

8 years ago

Alibaba to Grow Global Ad Share; AU Content Agency Acquires Retail Comms Specialist

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago