Native

Implementing a Native Advertising Strategy: Q&A with Mick Loizou, Verizon Media

In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), senior director, product marketing, international at Verizon Media, discusses the…

6 years ago

Global Martech Market Hits USD$121.5bn (£94.6bn); AI Measures Emotional Response to Advertising

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance

IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent…

7 years ago

Brand Safety on Marketers’ Minds; Sublime Skinz Expands in Europe

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety…

7 years ago

New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad…

7 years ago

PreBid by OpenX; Adjust Expands to India

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by…

7 years ago

Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want…

7 years ago

Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe…

7 years ago

How to Stay Ahead of the Personalisation Game

Data-driven personalisation is the key to conversion – yet most consumers continue to complain about being targeted with irrelevant ads.…

7 years ago

IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json &…

7 years ago