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• DoubleVerify Expands Marketplace Suite to Include DV’s Brand Safety Floor

  3 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (June 1st, 2023) announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to [...]

• Twitter Outsources Ad Monetisation; TikTok CEO to Head Lemon8 App

  3 years ago News

  

  In today’s ExchangeWire news digest: Twitter turns to programmatic advertising as worth plummets; TikTok CEO to lead new app; and Dentsu’s global ad report shows slowed growth. Twitter is outsourcing ad monetisation to ad tech For the first time, Twitter is making [...]

• Chris Vincelli Joins Bidstack as VP of Enterprise Partnerships

  3 years ago News

  

  Bidstack, the leading in-game advertising and video game monetisation platform, today (May 24th, 2023) announces the appointment of Chris Vincelli as VP of enterprise partnerships.  He will work with existing gaming and programmatic advertising partners while also building new relationships with [...]

• InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year

  3 years ago News

  

  InMobi, a leading provider of mobile marketing and monetisation technologies, won big at the MMA Smarties Awards during the organisation’s May 18th gala for the Middle East and North Africa (MENA) region. For the fourth year running, InMobi was named [...]

• Adelaide & ADYOULIKE Partner to Launch High-Attention Auction Packages

  3 years ago News

  

  Global advertising platform ADYOULIKE has partnered with Adelaide, the leader in attention-based media quality measurement, to launch Auction Packages powered by Adelaide AU (attention unit) data. As one of the first sell-side partners to curate inventory deals using Adelaide’s AU, [...]

• MGID Wins Bronze Stevie® Award in 2023 Asia-Pacific Stevie Awards

  3 years ago News

  

  MGID, the global advertising platform, wins the Bronze Stevie® Award for MGID+, powered by contextual intelligence and natural language processing technology, in the Innovation in Technology category in the 10th annual Asia-Pacific Stevie Awards. More than 800 nominations from organisations across [...]

• Yieldbird Shows Commitment to Publishers as it Invests in Revamping it’s Products with the New Yieldbird Platform

  3 years ago News

  

  Yieldbird, the leading programmatic advertising management platform for online publishers, has announced that it is investing heavily in revamping its products with the new Yieldbird Platform. The open launch is scheduled to happen later this year. Yieldbird has built its reputation [...]

• EX.CO Expands Video Tech Platform to Support AI-Driven Recommendations & Premium Video Libraries for Publishers

  3 years ago News

  

  EX.CO - The Experience Company, the world’s leading publisher-first video technology platform empowering publishers to own their video content and monetisation strategies, today (March 28th, 2023) announced the launch of AI-driven recommendations and premium video libraries for publishers.  The technology leverages [...]

• Le Groupe Le Monde renouvelle sa confiance à Outbrain pour 5 ans

  3 years ago News

  

  Outbrain, plateforme leader de recommandations, est fier d'annoncer le renouvellement de son partenariat exclusif, débuté il y a 10 ans, pour une durée supplémentaire de 5 ans avec le Groupe Le Monde.Le Groupe Le Monde est le groupe média d'information [...]

• YouTube Announces New Shorts Monetisation Process; Apple Promises Greater Transparency Around App Store

  3 years ago News

  

  In today's ExchangeWire news digest: YouTube announces its new Shorts monetisation process will go live in February; Apple promises greater transparency around App Store exclusions; and Binance announces its plans to grow its headcount in 2023. YouTube to launch new Shorts’ [...]

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