Holistic yield management: a popular solution for publishers to be able to effectively monetise their offering, yet still considered a…
Do you know exactly how a programmatic ad impression gets from the publisher to the buyer? ExchangeWire asked Daniel Spears, (pictured…
Content recommendations across the web suffer from a bad reputation. A quick glance across popular publisher sites sees users bombarded…
The ad blocking discussion has become white noise to many across the digital industry, with accusations of there being too…
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly…
The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation…
Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes…
A recent report by RadiumOne has found that high-value users drive 85% of app revenue, yet represent just 17% of…
On Friday (12 February), it was announced that The Independent and The Independent on Sunday would be ceasing print production…
Today, (26 January) Oriel Ventures announces the public launch of its content protection technology that renders desktop, mobile, and even ISP…