How has the rise of video changed the way publishers operate? Are they prepared for the ongoing developments in this…
Real-time guaranteed has entered the mix to remove the need for publishers to compromise between RTB and guaranteed deals. For…
SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory…
Publishers are experiencing an ongoing period of transition, with Facebook being one of the main drivers of it. Ad tech,…
With so much focus on site monetisation, as well as engaging and enticing consumers with aesthetics in digital advertising, the arguably…
ExchangeWire recently attended PubMatic's Publisher Academy on the topic of 'Is Header Bidding Dead?', where Kirk McDonald, president, PubMatic, argued…
Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share…
Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack…
In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to "tackle excessive and irrelevant mobile ads".…
Programmatic is much more than a tool to sell remnant inventory — with a firmer grasp of the technology, publishers…