If you work for an agency trading desk, programmatic buying unit, or client trading desk you are already doing it;…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…
Publishers face big choices as they seek to maximise revenues from their video content in 2017. In this ExchangeWire exclusive,…
Publishers don't have an easy ride; and with so much to navigate in a constantly changing digital environment, the challenges…
At ATS New York, Natrian Maxwell (pictured below), director of demand services, OpenX, delivered a keynote speech on header bidding…
At IAB Engage in October, the IAB's Display Trading Council released their latest programmatic handbook, featuring trends and insights from…
Each market has a different approach to programmatic buying and selling and markets less often heard about, such as Italy…
The UK’s media industry is at a precarious crossroads. There are regular reports in the press about the deterioration of…
How does socialisation affect news consumption? Are publishers ready to adapt to these changing trends, or is their only option…