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Monetisation Archives - Page 24 of 29 - ExchangeWire.com

Monetisation

European Advertising Market Doubled; Adobe Acquires Magento Commerce

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European Advertising…

7 years ago

Why Gaming Apps Can Win with 6-Second Video Ads

When King launched its ad business nearly two years ago, you sensed a struggle within the company between the burgeoning…

7 years ago

Quantcast Launches New Platform; Privacy & Consent Functionalities at Tealium

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements…

7 years ago

Court Rules in Favour of Adblock Plus; WFA Calls Brands to Change to People-First Approach

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus…

7 years ago

Thriving Outside of the Walled Gardens: Q&A with Michael Nevins, CMO, Smart

  The challenges of publisher monetisation are an ongoing saga, with the villain of the piece most oft touted as…

7 years ago

How Publishers Can Hit Ad Blocking Where It Hurts

The subject of ad blocking may have enjoyed a media hiatus recently, as issues such as brand safety take centre…

7 years ago

Platforms Ascendant? Why 2018 Isn’t the Publisher Endgame Commentators Are Forecasting

For too long social platforms have sung publishers a siren song: rely on us and we’ll give you immense reach…

7 years ago

IAB Releases GDPR Framework; OpenX Removes Video Ad Format

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR…

7 years ago

Rapid Growth for Connected TV Advertising in Europe; BVDW Criticises CfBA

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Connected TV…

7 years ago

AU Marketers Must Continue to Demand More Transparency : Q&A with Samuel Tan, ANZ Market Development Director, AppNexus

Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the…

7 years ago