You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports.…
A report released by Liftoff and Leanplum on the state of mobile app marketing suggests that app marketers are coming under…
It's tough being a publisher. Challenges around quality, transparency, and monetisation, to name but a few, mean that publishers have…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1…
Awareness campaigns are a critical tool for new and established brands alike. The focus of these campaigns isn’t immediate click…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend…
Publishers that assumed they closed on a great sale might find out otherwise if they had used advanced analytics to…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want…
TheGamingEconomy visited Casual Connect Europe this week, where we interviewed Simon Spaull, managing director, EMEA, AppLovin, about the challenges and…
Fortnite is the break-out gaming success of the year. It has currently got 45 million users playing the game (across…