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• Apple Ordered to Allow Non-App Store Payments; Google Fined by South Korea

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Apple are ordered to allow app developers offer alternative payment methods to the App Store; Google are hit [...]

• MPL Reach Unicorn Status; Fox Acquire TMZ

  5 years ago News

  

  In today's ExchangeWire news digest: Mobile Premier League become the second Indian gaming platform to reach unicorn status; Fox Corp. agree to buy TMZ; and TikTok face two new probes from the Irish Data Protection Commission.   MPL reach unicorn status Mobile Premier [...]

• Essence Launches ITV’s Love Island 2021 Series with Picnic’s Swipe Format

  5 years ago News

  

  ITV has worked with Essence and Picnic to drive awareness for this year’s series of Love Island via their latest social display format.  Inspired by popular dating apps, the award-winning swipe format allows users to ‘couple up’ with their favourite contestants [...]

• Hawk Platform Data Partnership with Skyrise Shows the Future of Audience Targeting

  5 years ago News

  

  Hawk Platform (formerly TabMo) is to supplement the strong planning insights it currently provides to clients with additional layers of granular data. The initiative, which will allow the mobile-first demand side platform (DSP) to execute advertising campaigns with maximum efficiency, is [...]

• Live Entertainment and Mobile Gaming: Q&A with Live Tech Games

  5 years ago News

  

  Following a £2.5m investment led by ITV's Studio 55 Ventures arm, ExchangeWire speaks to Live Tech Games co-founders Samuel Worsley and Nathan Moore on the rise of live interactive entertainment, and how traditional broadcasters are examining opportunities within the rapidly [...]

• Adsquare to Offer Mobile-Powered Data and Insights for Mobile & OOH Advertising

  5 years ago News

  

  Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home [...]

• DoubleVerify & MoPub Announces Expanded Partnership, Bringing DV’s Fraud Protection Capabilities to MoPub Marketplace

  5 years ago News

  

  DoubleVerify ('DV'), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetisation solutions for leading mobile app publishers around the globe and enables advertisers, [...]

• Facebook Explore WhatsApp Ads; Tencent Sued by China Over WeChat Youth Mode

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Facebook are reportedly exploring bringing ads to WhatsApp; Tencent are hit with legal action from the Chinese government [...]

• InMobi Unveils Robust New Telco Offering for Mobile Service Providers Around the World

  5 years ago News

  

  InMobi, a leading provider of marketing and monetisation technologies, today announced the debut of InMobi Telco, a new suite of offerings that enable mobile operators to deliver and monetise compelling content assets, improve their subscribers’ experience and grow their businesses. Already adopted [...]

• Mobile Gaming to Reach $120bn in Value; Sweaty Betty Bought by Wolverine Worldwide

  5 years ago News

  

  In today's ExchangeWire news digest: research finds that the global gaming market is set to reach USD $120bn this year; Sweaty Betty have been acquired by US footwear maker Wolverine Worldwide; and rumours of a ByteDance IPO continue.   Mobile gaming market [...]

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