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Mobile Archives - Page 8 of 16 - ExchangeWire.com

Mobile

33% of US Marketers Expect Budgets to Rise; Mobile Devices & Networks Will Have Biggest Impact on Marketing

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Demand for Audience Data Growing; Digital Will Drive One-Third of Global Ad Spend by 2017

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Anatomy of Mobile Fraud: What Advertisers Need to Know

Mobile fraud is ubiquitous, but every player in the digital advertising ecosystem could be doing more to combat it. Although…

9 years ago

Adblock Plus Defeats Publisher in Court; Facebook Instant Articles Gets Video Ads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose…

9 years ago

China Leads Mobile Ad Growth; SPH Invests in Australia’s Brand New Media

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Eastern European Tablet Market Continues to Grow; Programmatic Ad Spend in US

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe…

9 years ago

Strongest UK Adspend for 12 Years

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Connect Online Advertising with Offline Environment: My Day As a Moment Marketer

The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a…

9 years ago

Mobile Video Plays on the Rise; Viewability Affects Ad Effectiveness

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago