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Mobile Archives - Page 4 of 16 - ExchangeWire.com

Mobile

Waking the Sleeping Giants for Mobile Opportunities: Q&A with Itamar Benedy, CEO, Glispa

Mobile continues to drive programmatic growth, reaching record highs in 2017 – and promising outlooks for the future. That makes it…

7 years ago

Ad Blocking Rates Decreasing; Vista Buys Majority Stake in Integral Ad Science

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking…

7 years ago

Q1 2018 Sees Mobile Fraud Increase; OpenX Takes Mobile App Video Exchange into Open Beta

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Significant Increase…

7 years ago

Retrospective Industry Views on MWC 2018

Before Mobile World Congress 2018 vanishes into the ether, ExchangeWire took the opportunity to ask attendants Fyber, Blis, SpotX and…

7 years ago

Fyber Partners with Tapjoy & AdColony; Digital’s Share in OOH Rising

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with…

7 years ago

Proving Brand Value: Why Advertisers Need to Rethink the Metrics They Are Using

With overall digital ad spend reaching £10.89bn by the end of 2017, up 11% from 2016, according to eMarketer, the…

7 years ago

Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives…

7 years ago

Google Chrome’s Ad Blocker Is a Nudge to In-App Advertising

Ad blocking is nothing new, but newer versions continuously being released continues the headaches for both advertisers and publishers. Writing…

7 years ago

Nielsen bringt Digital Ad Ratings für Youtube Mobile nach Europa; YOC startet programmatische Plattform

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nielsens Digital Ad…

7 years ago

Some Millennials Would Prefer Robot Politicians; Reader/Publisher Relationship Influences Ad Effectiveness

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…

8 years ago