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Mobile Archives - Page 11 of 16 - ExchangeWire.com

Mobile

Yahoo Report Strongest Growth in Display Since 2010; Microsoft Report $2.1bn Loss

Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services.  Yahoo…

10 years ago

TV Will Transition From Spot-Buying to Data-Driven Ad Buys

Access to real-time viewership data will enable the TV ad industry to improve the value of all inventory and move…

10 years ago

A Record 91% of UK Millennials Own a Smartphone; Apple Devices Secure 78% Video Ad Completion Rate

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

APAC Brands Struggling to Measure Mobile ROI

While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the…

10 years ago

Indonesia’s Adskom Raises Series A for Regional Expansion; Mangham Gaxiola Launches McGarryBowen in Singapore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

456% Increase in RFPs Including a Video Ad Component; Mobile Marketing Costs Down 31% in May

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: 456% increase in…

10 years ago

Consumer Power in the Rights to Privacy; 85% of Users Visually Engaged with Mobile Native Advertising

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…

10 years ago