Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising,…
'Last-click' remains the prevalent method for advertisers to reward third parties on their media plan, despite mounting voices to the…
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week's edition: IAB Digital Ad…
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…