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Mobile Archives - Page 94 of 131 - ExchangeWire.com

Mobile

Programmatic enhances social project; Apontador’s new CEO

This week's LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets…

11 years ago

Google Profit Beats Forecast for the First Time Since 2013

Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second…

11 years ago

A Record 91% of UK Millennials Own a Smartphone; Apple Devices Secure 78% Video Ad Completion Rate

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

11 years ago

APAC Brands Struggling to Measure Mobile ROI

While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the…

11 years ago

AOL Eyes Millennial Media in $300m Swoop; Google’s Programmatic Brand Spend Nears 3/4 of Total Budget

In this week's ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google's programmatic brand spend nears…

11 years ago

Indonesia’s Adskom Raises Series A for Regional Expansion; Mangham Gaxiola Launches McGarryBowen in Singapore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

11 years ago

456% Increase in RFPs Including a Video Ad Component; Mobile Marketing Costs Down 31% in May

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: 456% increase in…

11 years ago

ATS SG Spotlights Need for Open Data Systems, Not for Walled Gardens

Delegates at this year's ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience…

11 years ago

Now & Next: Video on Demand

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…

11 years ago

Grapeshot Brings APAC Languages to The Trade Desk; Mobile Drives 27% of Ecommerce in SEA

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

11 years ago
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