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Mobile Archives - Page 90 of 131 - ExchangeWire.com

Mobile

Monetising Free Apps

In this piece, David Diaz, vice president of developer relations at Fyber discusses what app publishers look for in an ad…

10 years ago

Google Unveils Accelerated Mobile Pages; EU Annuls ‘Safe Harbour’ Agreement With the US

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds…

10 years ago

Ad Tech World Not Progressing Fast Enough on Mobile

For one veteran of the mobile enterprise software industry, the ad tech world simply is not moving fast enough and…

10 years ago

UK Ad Revenues Rise 27.5% Despite Ad Blocking; 65% of Publishers See Ad Blocking As a Threat

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

TubeMogul Rolls Out Integrated Digital Ad Ratings in SEA; StarHub Launches TV Audience Metrics

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

63% of Advertisers Have Little Knowledge of Programmatic; 96% of Consumers Sent Mistargeted Offers

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

APAC Takes Small Steps Towards Native Ads As Traditional Banners Lose Effectiveness

With traditional banners losing effectiveness, native ads may be the next answer for marketers to better reach their audience and…

10 years ago