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Mobile Archives - Page 9 of 131 - ExchangeWire.com

Mobile

App ‘Spoofing’ Could Cost Advertisers $135M (£111.7m) in 2022 – Pixalate

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released its July…

3 years ago

The Value of Programmatic, Mobile & CTV in Southeast Asia – Adele Wieser, Index Exchange

In this exclusive interview ahead of ATS Singapore 2022, Adele Wieser, regional managing director, APAC at Index Exchange, discusses the…

3 years ago

IAS & Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments

Integral Ad Science a leader in digital media quality, today (July 28th, 2022) announced a partnership with Anzu, an in-game advertising…

3 years ago

ShowHeroes Group Announces Landmark UK Partnership with Skyrise

ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with…

3 years ago

the7stars Sees Client Base Skyrise with Privacy-First Data

The UK’s largest independent media agency, the7stars, has revealed how it is using mobile phone data from Skyrise to win…

3 years ago

CMA Reassess Meta-Giphy Decision; Apple Sued Over Apple Pay

In today's ExchangeWire news digest: the CMA review their decision to block Meta's acquisition of Giphy; Apple face a lawsuit…

3 years ago

Total Media & Picnic Launch BritBox’s ‘Why Didn’t They Ask Evans?’ with New Clips Format

Streaming service BritBox has worked with Total Media and Picnic to drive subscriptions via an entirely new mobile ad format…

3 years ago

Netflix Searches for Exec to Lead Ad-Supported Tier; Meta Cracks Down on “Low Performing” Staff

In today's ExchangeWire news digest: Netflix searches for a new exec to lead its venture into ad-supported content; Meta's head…

3 years ago

Mobile Economic Forum Appoints Cheetah Digital’s Andy Gladwin as Ambassador

Prestigious global trade body selects Cheetah Digital’s mobile thought leader Andy Gladwin as premier MEF Ambassador London United Kingdom: Andy Gladwin, head…

3 years ago

Adludio & Realeyes Find Interactive Engagement is the Ultimate Attention Metric

Adludio, a leading AI-driven technology company that delivers premium mobile advertising, today (June 27th, 2022) releases research conducted with Realeyes,…

3 years ago