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Mobile Archives - Page 83 of 131 - ExchangeWire.com

Mobile

Native Advertising to Grow 156% until 2020; Customer Data Will Drive Sales in Future

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Is Network-Level Ad Blocking a Lose-Lose Situation?

On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would…

10 years ago

Why Mobile Is Primed For Ad Tech Innovation – And That Emoji Ad Network

It's the mobile industry's big week – when thousands of opinion formers, C-level execs, and journalists from the mobile industry…

10 years ago

Cisco Invests £7.5m in Adbrain; Vertical Video Ad Format for Teads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week's edition: Adbrain receives…

10 years ago

OpenX Panel: Mobile In-App Advertising Has Some Interesting Challenges

Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the…

10 years ago

xAd & Rubicon Panel: The Focus for Mobile Must Be Relevance & Creativity

With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for…

10 years ago

Marketers Not Keeping Up In Mobile Race

We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this…

10 years ago

China App Developers Need Local Strategy to Acquire Global Audience

Driven by the need to acquire users, but challenged by China's tough market, Chinese app developers are increasingly looking to…

10 years ago