Cookie-based modelling is going further out of favour, due to its limitations in accuracy and cross-device targeting capabilities. People-based marketing…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Location-based marketing is becoming a crucial tool for marketers to remain competitive and ensure they can deliver a tailored, personalised…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Offering sponsored mobile data access can help marketers build awareness and monetise consumer engagement, especially in prepaid markets where consumption…
The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
With viewability continuing to be the talk of the town, an increasing number of products are being developed to help advertisers…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media…