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Mobile Archives - Page 80 of 131 - ExchangeWire.com

Mobile

Ads Leaving Bad Taste Among APAC Consumers; IAB AU & Nielsen Launch Audience Metrics

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Demand for Audience Data Growing; Digital Will Drive One-Third of Global Ad Spend by 2017

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Anatomy of Mobile Fraud: What Advertisers Need to Know

Mobile fraud is ubiquitous, but every player in the digital advertising ecosystem could be doing more to combat it. Although…

10 years ago

Location is the Next Evolution of Performance Marketing in a Mobile-First World

Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon…

10 years ago

Adblock Plus Defeats Publisher in Court; Facebook Instant Articles Gets Video Ads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose…

10 years ago

China Leads Mobile Ad Growth; SPH Invests in Australia’s Brand New Media

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Eastern European Tablet Market Continues to Grow; Programmatic Ad Spend in US

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

High-Value App Users Represent Smallest User Base, But Drive Most Revenue

A recent report by RadiumOne has found that high-value users drive 85% of app revenue, yet represent just 17% of…

10 years ago

RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe…

10 years ago