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Mobile Archives - Page 77 of 131 - ExchangeWire.com

Mobile

Mobile: The Issues Exist Across the Entire Value Chain

ATS Paris 2016, which took place on 13 April, was concluded by a panel discussion around the hot topic of how…

10 years ago

European Digital Ad Spend Surpasses TV; 57% Ads In-View in Q1 2016

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Korean Mobile Developers Aim For Global Ad Markets as Local Competition Intensifies

Amid increasing competition in their local market, Korean mobile and games developers are looking towards global markets to better generate…

10 years ago

Solid Growth for Criteo; Adblock Plus Suggests Donation Scheme

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records…

10 years ago

Why Omni-channel Marketing Can No Longer Be Avoided by Banks

The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about…

10 years ago

Content Marketing Spend on the Rise; Original Digital Video is the Way Forward

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

People-First Mobile Strategies Win: Q&A with Jess Beldner Maurer, Flashtalking

It's well documented that advertising investment in mobile lags far behind consumer mobile usage. How can advertisers effectively navigate this…

10 years ago

Most APAC Consumers Will Consider Ad Blockers; China Brands to Spend More On Digital

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

The Basics of Successful Mobile Audience Data Handling for Marketers

What do marketers have to consider when buying data, modelling audience segments, and selecting the right platform? In this piece on…

10 years ago

Strong Performances by Facebook and WPP; ISBA Criticises UK Agencies

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters…

10 years ago