ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Germany is an interesting market for the world of digital. It’s renowned for having strong publisher influence and its risk…
Location data is a powerful tool, when used correctly, but there are concerns within the industry as to the quality…
Recent research showed that the market wants to see viewability ratings of over 70% across all ad formats as a…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In June this year, UK mobile network Tesco Mobile announced an exclusive UK partnership with Unlockd in a bid to…
One day after announcing plans to acquire Yahoo Inc., Verizon Communications Inc. (NYSE: VZ) reported its first decline in quarterly…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying…
One of the most valuable tools advancements in tech have offered marketers is the ability to pinpoint consumers’ real-time locations…