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Mobile Archives - Page 68 of 131 - ExchangeWire.com

Mobile

APAC Ad Spend Forecast Revised Down to 3.9%; Programmatic Opinions Differ Amongst APAC Buyers & Sellers

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

5 Tips APAC Marketers Should Consider in Data-Driven Targeting

Not all consumers are made the same; and this is certainly true, even within markets in the Asia-Pacific region, making…

9 years ago

Beeswax Receive Series A Funding; Adform Make DMP Standalone

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m)…

9 years ago

Publishers See Rise in Programmatic Partnerships; Brands Need to Leverage FOMO

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

APAC Publishers Losing Sight of Their Business

Struggling to evolve into a more agile model based on impressions, publishers in Asia-Pacific have farmed out the responsibility of…

9 years ago

Boost in E-commerce Sales for Back-to-School Season; Women Working in STEM Need More Incentives

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

A Programmatic Vision for Private Exchanges

The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most established advertising…

9 years ago

Asian Consumers Show Varying Engagement Preference; Tencent to Track Campaigns With AppsFlyer

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

The Mobile Programmatic Rebirth of the Creative Agency

Much has been written about the impending death of the agency and the role programmatic will purportedly play in the…

9 years ago

UK Not Ready for Smart Tech Lifestyle; Mobile & the Customer Purchasing Journey

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago