Audio may not be a new media; but brands need to start thinking about how they can better use the…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Programmatic has long entered the mainstream. According to latest statistics by the IAB, programmatic has been particularly successful in the…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…
Why did the 30-second ad become the default and is the five-second ad the future for which we should all…
Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is…
App developers endeavouring to monetise their creations face a challenge. One that, for Elad Natanson, founder and CEO, Appnext (pictured below), was definitely evident at this year's…
Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
More people than ever before are shopping on a smartphone and they're even purchasing products brands would never have considered…