In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Users' behaviour and gameplay must be considered so that ads do not get pushed to the wrong group of gamers,…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells…
Japan's ad tech community need to redirect their focus on improving the quality of ad delivery as well as user…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
The industry agrees that relevance is the jewel in the crown of effective advertising, with first-party data an important alloy…
ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neuer…
Wednesday (12 October), PwC and IAB UK released the latest digital ad spend study, with the long-awaited news that mobile…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…