Following Integral Ad Science's recent announcement that it will open source its mobile verification software development kit (SDK) for media quality measurement,…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Deutsche Publisher wollen in Mobile investieren; Deutschland gegen den…
Publishers don't have an easy ride; and with so much to navigate in a constantly changing digital environment, the challenges…
Cross-device tracking and attribution has been a problem for marketers ever since smartphone and tablet use became mainstream. The conundrum…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Compared to other regions, marketers in Asia-Pacific need to deal with more complexity in order to communicate with their audience…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: SintecMedia Acquires…